Tag Archives: Nike

The Measure of a Woman

I just finished a really good business book by Guy Kawasaki – Rules for Revolutionaries. I was drawn to this book because I can’t let go of my desire to change the world – if only “lille bit by lille bit” (see early posts for the back story). I love his books because they extend beyond the boardroom and engineering lab. There are applications for his theories and approaches in all walks of life. I’ve learned a lot from Guy. (NOTE: I highly recommend his new book, Enchantment – it is truly a must-read!!)

One of the things Guy included in Rules for Revolutionaries is a reference to a Nike ad that focused on women. I read and re-read it, loving it more each time. Here it is:

“A woman is often measured by the things she cannot control. She is measured by the way her body curves and doesn’t curve. By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don’t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control. By who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.”

animated frame stick figure portrait of author

My wish is that the standards by which human beings are measured someday become just that: standard. Consistent across the board. The same for men and women, regardless of the body we were born into, and in which we carry our spirit, hopes, dreams, goals, love and respect.

Wouldn’t it be great if we were all measured by who we are, who we are trying to become, and who we are on the inside?


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